Loxtonia Cider: A Range Made to Be Explored
For years, cider has been defined by one simple, iconic flavour: apple. Crisp, refreshing, and rooted in tradition — it’s where the story begins. But at Loxtonia Cider, we believe…
There’s been a lot of talk about Gen Z drinking less, but it’s not quite as simple as that. What we’re seeing is a generation that is more considered about what they drink, when they drink and, most importantly, what goes into it.
For Gen Zs, having a drink doesn’t have to be the centre of every social occasion. They might enjoy a cider with friends on a Friday and choose a non-alcoholic option at lunch the next day. It’s less about following the crowd and more about choosing what works for them.
Quality over quantity
When you’re being more selective about what you drink, quality naturally becomes more important. Consumers want drinks that taste good, but they’re also paying more attention to where products come from, what they are made with and the story behind the brands they support. This is something that has always been important to us at Loxtonia. Our cider journey starts in the Ceres Valley with freshly pressed apples rather than apple concentrate. Our core philosophy has been at the heart of Loxtonia from the beginning: “Orchard to bottle”
Non-alcoholic options
Another big shift is the growing demand for good non-alcoholic options. Choosing not to drink alcohol doesn’t necessarily mean someone wants to sit with a soft drink while everyone else enjoys a cider. They still want something refreshing that feels like part of the occasion. That’s exactly where our Stone Fruit Non-Alcoholic Cider fits in. It gives you the flavour and refreshment of a cider, without the alcohol. The same person can enjoy an alcoholic cider one day and a non-alcoholic cider the next.
It’s all about the occasion
While drinking habits may be changing, the reason we get together hasn’t. It’s still about sunny afternoons, long lunches, braais, weekends away and catching up with friends. The difference is that people now have more choice about what they want in their glass.
Whether that’s a refreshing Stone Fruit, a crisp Crispy Apple, Rosé Blush, African Sundowner or our Stone Fruit Non-Alcoholic, there’s something for different tastes and different occasions. Maybe drinking smarter isn’t about drinking less after all. It’s simply about being a little more selective, choosing quality over quantity and enjoying what you drink.
We can raise a glass to that. Cheers!
Ready to explore? Discover our range and find your new favourite — shop the Loxtonia Cider range today.
